Kemet — Kerolos

Project Summary

Kemet - Visual Identity Kemet is a distinguished Egyptian construction and real estate development company dedicated to creating exceptional spaces built on quality, innovation, and lasting value With expertise across construction and real estate development, Kemet delivers thoughtfully designed projects and reliable solutions that bring ambitious visions to life and shape a better future for communities across Egypt Creative Direction: Kerlous Tarek

Client & Service

ClientKemet

ServiceLogo / Visual Identity

Year2026

02•More Projects

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Visual Identity

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frunk

A burger sandwich brand that deserves the very best needed a visual identity that truly reflects its quality, character, and ambition. The brand was built around a simple yet distinctive concept, creating a memorable visual language that feels bold, fresh, and full of personality. The identity combines carefully selected colors, expressive typography, A key part of the concept was integrating the brand's character in a simple and clever way, even within the wordmark itself, making the identity easy to recognize and remember through its unique shape, colors, and visual details.

2024

Visual Identity

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forno

The goal was to build a brand identity that feels easy to read, visually bold, eye-catching, and playful at the same time. The identity was carefully designed around these principles, creating a friendly and approachable visual language that reflects the warm, joyful, and inviting nature of a bakery. To strengthen the brand's connection to its industry, I incorporated visual elements inspired by the world of freshly baked goods, creating a distinctive identity that feels authentic, memorable, and full of character. Every element was designed to work together seamlessly, from the typography and color palette to the graphic language, ensuring a cohesive brand experience that captures the freshness, warmth, and happiness associated with baked goods.

2026

Visual Identity

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Elsalam Group

Elsalam Group is a well-established electrical appliances company with a strong presence in the local market. The company has built a solid reputation for delivering high-quality, reliable, and affordable home appliances that meet the evolving needs of its customers. As part of this project, we built a distinctive brand identity that clearly communicates what Elsalam Group stands for and reflects the company’s expertise in the electrical appliances industry in a simple, clear, and memorable way. The goal was to create more than just a visual identity — we developed a strong and timeless brand that elevates the company’s perceived value, strengthens its presence in the market, and establishes a clear foundation for long-term growth and recognition for years to come.

2025